Travel Tips On Accommodation

Travelling is my passion and according to my experience accommodation selection is a very important part of the planning process. There are so many things which we need to keep in mind while selecting an accommodation for stay.

I personally do not like the idea of using group packages while exploring Asia, they usually take me to cashew nut factories, gem merchants and bird’s nest restaurants, believe me none of them appeal to me.

Well, nowadays we have a perfect solution in our hand – Internet; I guess it is one of the best ways to plan a trip. You will find amazing deals on hotels, transportation and on-the-ground arrangements and that would be enough. You will find genuine information such as reviews and recommendations from other travelers.

If you have a mid range budget for a personal trip, it is quite difficult.  When I need to choose my accommodation I refer following tips:

  1. Location – close by to the following, depending on purpose of the trip:
  • The sky train or underground (for places such as Bangkok, Singapore, London and Newman). If you are looking for Newman Western Australia accommodation deals, you can browse the web.
  • Shopping centre or city attraction, within 10-15 minutes walking distance is acceptable

  • Interesting hangouts, e.g. eateries or pubs or clubs
  • A place where you can relax – beach or something (for pure relaxation, isolation can be beneficial. I like views of the paddy field when in Bali)

When it comes to location, I would prefer to stay away from being located on the main streets, I also like brightly lit neighboring buildings (which is common in Hong Kong).

  1. Price – This is one of the major factors, you can explore different website to find the best deal, here I can list a few- Asia Travel, Asia Hotels, Asia Best Hotel, Miamia. Miamia has been most reliable and no issue with internet payments so far.

For country specific travels you can explore various other sites, some local that offer better discounts. If you do planning ahead then you can save your money and time. Comparing offers is another best idea to crack the best deals.

  1. Reviews from fellow travelers – There are so many review sites, I use Tripadvisor, but you can find so many others. The best part of reviews sites is that they provide rankings of hotels as rated by previous travelers based on several criteria.

You can also view the actual images of the hotel rooms here. Make sure you do not rely completely on these reviews, thorough verification is must. Travelers didn’t mention that it was old or dirty, important facts that you cannot obtain on brochures or hotel websites.

Using Social Media Marketing For Website Traffic

The success of social media marketing lies in the right mix of fruitful strategies. The wrong combination will simply reduce the traffic from targeted customers rather than attract them.

The Social Media world is wide and more extensive than ever. It is a very strategic marketing platform that reaches different cultures, ages, religion, locations, interests and such, therefore it makes it the perfect vehicle to reach and target the right audience and achieve total success.

Marketing on the Internet was originally made popular by utilizing Websites and optimizing those sites through Search Engine Optimization techniques. Social media marketing is when companies utilize Web 2.0 platforms, such as blogs, social networking sites like Google+, Foursquare, Twitter, Facebook,  & YouTube or other emerging online marketing tools.

Social media marketing has the same goal but the means to the end are very different. It is generally frowned upon to try to do sell your product or service on industry forum sites, for example. You can also read about digital agency perth through various websites online.

Those forums are in place for the exchange of ideas, knowledge and networking. When you open any forum then you can see that most forums have a separate advertising section where businesses can pay for advertising. The main idea behind participating in forums is to start yourself as your industry expert.

Sharing your knowledge and learning from those in the same industry or your target market results in exposure for you and your business.

Definitely If you provide some helpful information then you will be offering value to potential customers and they will, eventually, come to look for more value from you. Naturally, your ultimate value is in the product or service you are trying to sell. You can also navigate to this website to know more about social media marketing online.

Many business owners either don’t have the time to devote to something that does not provide immediate desired results then they use  the powerful social media marketing available options specifically because of its indirect approach to sales and the time it takes to see results.

Choosing The Right Social Media Management Tools

You have to select a suitable site for your business campaign in order to have a good start. There are no exact instructions in choosing a site, but you do have to keep in mind a few things, most significantly whether or not you select a tool for your business or if there are management tools obtainable to benefit you become more productive.

Advantages Of Social Media Marketing:

Social media marketing crafts a positive impression in the mind of its users. It has consigned customary structures of marketing to lesser treads in the priority sequence.

Search Engine Ranking: When you do it the right way it brings large amount of backlinks that also impacts your search engine ranking.

Cost Effective: Business social media marketing is the most cost effective and therefore it is being used by many marketers in different ways to directly connect with the customer instantly. You can also have a peek over this website to check out more benefits of social media marketing online.

Interactive

Through the use of social media, businesses can now connect and get immediate feedback from visitors and customers encouraging a process of dialogue between everyone.

For example – enabling comments on a blog can result in a positive impact for many businesses to gain valuable future prospect feedback from their industry.

Electricians – What Their Work Includes

We all know that electricians do a range of work at residential and on commercial grounds to make certain that the electrical fitting functions appropriately.

Here in this article I have mentioned about the range of work that electricians perform.

Testing & Certification: Electricians do make certain that the electrical installations are securely done in the commercial or home areas.

Points to consider:

  1. Electrical testing must be completed by a competent electrician only at particular intervals and is reliant on the kind of property being tested.
  2. Electricians must check for deterioration if there is any that can be sorted to avoid any future mishaps. This is certainly required to bring the installation up to current standards and to maintain that in the long run.
  3. Electricians will also inform you of any other state level Standards that are appropriate to your electrical installation. Work carried out by electricians must be done only in harmony with the suitable regulations. If you need any kind of details, you can online read electrician South Perth based reviews on their work profile and how they perform their job operations.

Lighting Installations: Lights should be installed by an electrician in most circumstances in the home and also in profitable properties. Not only can people improve the environs and core of their property with carefully designed interior lighting, but electricians can also advise on how to save energy and money with the right energy saving fittings.

Lighting is great for security also and electricians will offer solutions for security lighting. Many people also want to have lighting that perk up the outside manifestation of their possessions. Garden or any other outdoor lighting can be installed by electricians.

Rewires & Wiring: Many home owners take electricity for granted. With older properties the wiring may need to be substituted by an experienced electrician. It is easy to forget over time the cabling in a property becomes outdated and for the safety sake will need to be reinstated.

So, electricians do rewiring predominantly for the safety sake because old cabling can cause fires and electrical shocks. Here are some reasons why you may need rewire:

You currently have switches in the bathroom

  1. There are sockets on the skirting
  2. Green residue is found on the wiring
  3. Wiring is covered in cotton
  4. Rubber cables are black
  5. The sockets are the round pin variety

Security System Installations: Commercial and Home security devices can be intended by electricians to suit the requirement of the property. The requirement can differ significantly in terms of cost and also the intricacy of the installation. Knowledgeable and competent electricians can offer a solution that will fit with your requirements and personal needs.

In the end, I would like tell that electricians are also qualified to install door entry systems, just like the ones you must have seen in hotels and student accommodation. These security systems are available in various styles, for instance, they can have audio and/ or audio plus CCTV additions if required.

Electricians will design a system to fit with your house or commercial areas can be incorporated with alarm devices. Electricians also combine these solutions with outdoor lighting to offer greater security.

Real Estate Property Investment in Today’s World

If you do not know much about real estate property management, and are very much interested in knowing the best answers for, how to buy rental property; then definitely, in the beginning, you should do hard work to learn all the pros and cons of real estate.

 It is rightly said that knowledge is power and it is very true that to understand any particular thing, the very first step is to collect necessary knowledge and after ward, achieving life goal becomes easy. If you’re thinking big, and thinking long term, then property for sale hua hin investment will be an incredible choice for you.

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While buying a commercial property make sure that you are going to look for the one that has the good location. Each industry needs a best location and you need to ensure that your space is arranged in a commercial region. This is one of the principle reasons why prime real estates are appraised higher than those that are not effectively open.Location is essential in all business, so you need a property where each business would profit by.

Continuously search for the best arrangements likely to get the most reduced cost for it. Despite the fact that commercial properties are estimated higher, regardless you have to pay out additional time to show signs of improvement rates for the property that you are going to purchase. This strategy may take additional time, however the exertion that you will apply for it will be remunerated with better rental rates and pay era. You can have a peek at this website and decide the best purchase for you.

When you are purchasing a real estate property, the thought behind it ought to be to create good looking benefits. Consequently, on the off chance that you simply ahead and purchase a commercial property that does not ensure you any benefits on resale, all you will have gained is a property as opposed to making a venture.

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You should guarantee that every property is absolutely free of the other so that a claim against one venture won’t affect alternate speculations. Make sure to converse with a legal advisor and ensure that you are additionally secured just on the off chance that you may be sued for any reason.

A decent real estate broker is the one whose association with you goes finding the property and arranging the best cost for you. He or she ought to likewise help you at whatever point there is a question with the landowner, when a lease proviso should be investigated or solicitations from the proprietor should be evaluated.

The broker ought to have the capacity to help you in such a large number of different ranges which more often than not emerge after a buy or over the reason for a lease. The broker should be able to help you in so many other areas which usually arise after a purchase or over the cause of a lease. If the he or she is unwilling to perform these added services, it will be wise if you look for another broker.

Tips For Building the Dream Deck For Your Home

It is very important to know that when we make selections for railing designs, then we need to keep in mind that what kind of deck we are going to build. Many people don’t know about the importance of deck in your home as it not only decorate your home but also it upgrades the value of party or any social gathering you organize in your home. The Deck plays very important role in our home decoration.

It should be remembered that the deck is not a temporary thing in your home, it is as important as the home itself. So, this is important that you should put all your efforts in the planning of deck construction to avoid the disagreeable results once it is made. Selection of deck railing is as essential as the deck itself. One can select the desired deck railing design and size from the market and  from online also as there are various online websites that sell the deck railing and the deck. You can look online for composite decking perth price to suit different applications.

Issues that affect the selection of railing format for deck shape and sizes of all types.

Here are some factors that have an influence on the selection of deck railing and the deck.

Area– Deciding the area or location is very first and main step towards starting the building of the deck. Well, the size and option are maybe in limit, but we can decide to build the deck in our backyard and private area if we have enough space.

Weather– weather plays a very important role in deck construction. When you are selecting the material for deck construction you need to think about the type of climate in your area.

Style– It is very important to remember the size and the deck shape and the deck railing you select, Matches the deck style of the deck with home colors and interior furniture. Blending various types of styles, that are looking very unique and beautiful.

Size– Well, if you don’t have free space in your home, then maybe it’s not suitable for your home to build large size of the deck and it can also affect the selection of the deck railing. You should consult with one of your neighbors or friends who already have a deck to avoid future problems. Before starting construction plan all the things you should have during construction and then start purchasing them.

Shape–  Various people build decks as per their choice for their home. One can add angled corners and benches to their decks to make it more beautiful and elegant. But this is very important to remember that the size and shape of your deck and other factors have greater impact on the deck railing pattern.

Things To Know About Business Consultant Services

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Today business consulting services have become necessary for companies to obtain the right direction.

Business consulting services will provide professional and cost effective management services for your business and information technology groups.

Either you are running a small business or large scale, business consulting services will help you to give the right direction and this will ultimately help in increase your revenues. The main role of the business services is to aid senior management progress the effectiveness of corporate strategy, process, or actions by assessing business needs and reviewing business functions, strategies and directions.

The best way to find the business consultant is internet this is the much easier to find throughout the world.

The internet proves enormously useful as a connection platform to find these smaller, specialized consulting firms.

Whatsoever your need, be it financial reporting, sales assistance, IT, capital raising, human resources, there is a wide assortment of consulting service providers to select from. There are several benefits of business consultation expert services.

Being into this business consulting service, companies should emphasis on the core values of the delivering services combining with the extensive industry knowledge and experience.

The business consulting services should be helpful enough to support your planned business purposes and the one which drives the momentum of the business.

Consulting Company Should Comprise:

Assessments- It will do manage documentations of the existing courses and then defining the areas of enhancement.

Examining The Required Needs- It help to define the processes  clearly and the requirement of the system.

Process Elaboration- Defining the new processes and make improvement in the existing processes for the delivery of the streamlined operations.

       Benefits Of Hiring Business Consultants

  • Hiring the business consultants or adding them to your team gives your business the ability to think and execute at a higher level. Many mistakes can be avoided by having a smart, experience-based business consulting service provider on your team.
  • Their concentrated experience can be a valuable addition to your knowledge base as you take your company in a new direction.

  • Business consulting will help you sort through the unknown, manage risk, get more effective and profitable, sidestep legal trouble, and much more.
  • There are administrative and financial sides to the business, legal considerations and concerns, and much more. That only scratches the surface and already it’s a lot to deal with.
  • Business consulting services will aid you to sort through all of that noise, solve your all queries and make yourself more efficient and successful.
  • If you find some difficulty or you have hard time in running your business or if you are virtually clueless about the benefits and compensation that you should offer to your employees, you can consider hiring consultants.

There are certain things that must be considered before you hire a business planning consultant:

Check the consultant’s background:  The services and skills of consultants vary widely. You should conduct your due diligence and check references to aid you control if the consultant is right for your business.

Be sure the consultant is available on the time : Make sure the consultant is available to work on your project on your schedule. If the consultant accepts your job but cannot start for three weeks, you need to know that in advance to be certain that your deadlines will be met.

Role Of Waste Disposal Companies

Every day a large amount of waste is being produced by the domestic and commercial setups. So it’s really important to dispose off this waste carefully. Here is when waste disposal companies come into play. We say that these companies play a huge role in disposing off and managing this waste on a daily basis.

The right waste disposal is very vital and it needs to be taken care of in urban and country areas on a daily basis. If we don’t take care of waste disposal on a daily basis, it can become a hazard to everyone.

Waste can become risky if we don’t take proper steps to manage it. It doesn’t matter if it’s broken machines, used paper, problematic equipment, and waste furniture of house. Human beings and the surrounding environment including all living things can be easily affected by any kind of waste.

To abolish several types of waste, it’s vital to get some support from waste disposal companies to remove this waste. The good news is that many high quality waste disposal companies are out there that offer these services to companies and persons alike.

You can even search for these companies easily. For example if you are living in London you just need to type hire services of junk removal london in your favorite search engine and you will get a long list of companies who are into this business.

The team members of these companies are specially trained to deal with the waste and dispose it so that people can enjoy an atmosphere that is hygienic and healthy. Following are the points that elaborate the positive role of waste management companies:

Keeping People Healthy 

The very first role of waste disposal companies is providing a clean environment and keeping people healthy. A waste product can become a real health hazard if it is not disposed off properly.

The places where waste is stored over time can become a great place for microbial and germs to breed, which can cause illness and diseases. Severe health problems can occur due to improper waste disposal. So, waste disposal companies play a great role in disposing off the waste in the right way. You can navigate to this website to know more about harmful effect of waste on our enviornment.

Preserving the Environment 
Another important role of waste disposal companies is to save the environment. It is essential to preserve the natural environment for the future generations.

Even waste products release harmful chemicals and greenhouse gases that stay in the surroundings for a long time and can be dangerous to future generations as well.

Safe Disposal of Waste Products

The most noticeable role of such companies is that the dispose surplus in a safe way. The best waste disposal companies use the right processes and techniques to remove waste in a safe manner. Safety is the top priority of all the waste disposal companies.

Also they make sure that while disposing the waste all the safety rules and regulations are followed. Hence we can say that waste disposal companies play an important role in making our environment hygienic and healthy. But you must look for the best company while hiring one.

Why Businesses Need Reliable Digital Marketing Services

A business reflects an idea, few predefined missions and some futuristic goals that is targeted towards a particular set of audience! It reflects an expression that has to be heard, learned and communicated in the finest manner for achieving targets in the long run of success. In this scenario ,social  networking serves the need of a stage where your business meets its individuals and takes in the craft of expression.

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Perth Marketing Solutions is a leading company in Australia that provides PPC, social media, email marketing, and graphic designing with guarantee results. They understand their clients’ requirement well and create effective and innovative posts to boost up their business and to promote it fully well. Visit the website to know more details.

Social media management features a number of very different social actions from using apps on Twitter for Twitter management, , a small scale blogging website permitting up to 160 characters posts, to utilizing the best Facebook applications to deal with your Facebook page, a social webpage concentrated on associating individuals all around the globe. With major social network platforms like Facebook, twitter, instagram, Pinterest, LinkedIn, etc. a business can plan various promotional strategies and campaigns for the future benefit .

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Social media understands that ‘traffic’ is good for your business:

Online networking can be truly useful in generating   leads, boosting sales and increasing web traffic to your site. Within no time, social media marketing (alongside benefits of SEO) can bring desired results for an online business.

Social media can also be used to generate a brand identity, by encouraging customers to share with you the brand in the right way. One of the  main objective is using these services to develop and have confidence in relationship with those individual and inspiring them to do better and be curious about.

An extremely powerful technique of social and attraction marketing is to make a video about your home based business, products or services.

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Here are few advantages of using social media effectively for businesses:

  • Establish online brand presence
  • Gain trust of customers
  • You can interact and take your customers feedback in very less time
  • Help your business reach more people
  • You can listen to your clients, interact with them, engage them, and bring them to the desired website page.

With these benefits mentioned above , it gives you a better understanding as to why social media marketing and advertising is a powerful player in the online world, and why more businesses are incorporating this into their marketing strategies.

Social media is a valuable tool in relation to creating a buzz in regards to product or brand. While using social media management services you can get insights from people and get a real picture of your products.

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With an experienced and reputable internet marketing ,you can easily achieve what you wish for as they know all the secrets behind successful online promotion of business through social media.

 

How to Dispose Your Household Waste Safely With the Help of Instant Bins in Perth

People in Perth are becoming more and more environment friendly these days and are taking care of how and where their disposed waste is being dumped or used such as recycling or sorting out, especially if it holds potential danger to the environment. While you will see every type of debris is given a category like industrial waste, building waste or household, the most highlighted among all is car batteries, electronic devices etc. which contains environmentally hazardous toxic materials and need special care while disposing.

They are often not bio degradable and needs instant bins in Perth so that no harm can be caused to the soil or water table beneath the landfill in case it is not disposed correctly.

Below are some of the most common household wastes that cannot be put in a regular bin and requires an instant bin:

Car Batteries

car batteries

Car Batteries, also known as lead-acid batteries are classified as hazardous waste. It contains harmful acids and chemicals that hold potential danger to the environment.

If you dispose car batteries in a regular Skip Bin, it may tip over and if exposed the strong acids may damage animals or people.

So, special care should be given while disposing waste containing such harmful chemicals such as car batteries or any other household appliances that contain chemicals by hiring instant bins in Perth.

Flammable Materials

flammable material

Some of the products at your home may have “Flammable” label or warning on it.

There could be a probability that anything like this may break and the chemicals inside may become prone to fire or even explode in case you fail in right handling or disposed in regular bins.

These materials should be disposed in instant bins in Perth with proper care given by trained professionals. You can also click here to know about the detailed economics of e-waste.

Domestic Poisonous Material

domestic poisonous

We generally use products like floor cleaners or toilet cleaners at home and those are chemically composed to perform at best.

If you have such stuff at home too then do not dispose of this bottle in a regular bin. The chemicals in it will also be poisonous in the landfill. So, Instant Bins in Perth should be used while disposing these kinds of bottles or containers.

E Waste

LUENEN, GERMANY - APRIL 14: Electronic components including circuit boards sit in a pile before being melted down at the Aurubis recycling smelter on April 14, 2014 in Luenen, Germany. Aurubis is Germany's biggest recycler of scrap electronics and extracts metals including copper and gold from chips, hard drives, mobile phones, computers and other electronics devices. Recycling of electronic scrap is gaining in importance as worldwide supplies of metals, especially rare metals such as platinum, silver, tantalum and gold, become increasingly scarce. (Photo by Sascha Schuermann/Getty Images)

With the ever-evolving technology, there is a considerable increase in E-Waste recorded in the recent years.

It may have a wide range of materials that can cause harm to environment and often made with heavy metals and that is why E-Waste should not be disposed in regular skip bins but instant bins in Perth.

Keeping Perth Safe

keep perth safe

The household materials such as batteries, electrical appliances, tires or containers with toxic, harsh chemicals or poisons, needs special attention and need instant bins in Perth so that removal of debris can be done as soon as possible.

Contact North Side Skip Bins, the most reliable waste management company, at 0419-907-105 to hire instant skin bin in Perth hassle-free.

Understanding SEO: A Beginners Guide To Search Engine Optimisation

Whether you undertake your own SEO or you hire an SEO Consultant, it is important that you understand the fundamentals of search engine optimization. Search engine optimization is the art of structuring your website and your website content in a manner that is loved by the search engines, thus, improving your placement in the search engine result pages.

Having a website that is ranked highly in the organic search results (free listings), like the first page of Google for a competitive keyword, can generate more visitors per day than having a store in the middle of a popular shopping destination. Understanding SEO and avoiding things that will get your website penalised will give you a good foundation to build upon.

Well, let’s jump straight to it.

The Meta Description

The meta description is what is used to describe your individual web pages. The description is also used by the search engines to describe your page on the search engine result pages (SERP). Your meta descriptions should be unique for each one of your web-pages. A good meta description will give a page specific explanation of what a visitor will expect to find when visiting the page.

The HTML meta description tag looks like this:

<META name”description” content=”Everything you ever wanted to know about the HTML meta description tag and it’s purposes”>

Remember to keep your meta descriptions to about 160 characters for best results in Google.

Below is an image of what the meta description looks like displayed in a Google search results page.

Avoid stuffing a load of keywords into the meta description, it will make your listing look unprofessional and generate less click-throughs. How many times do you see listings that look like this:

As you can see, this description is written purely for the search engines and not the end user. Would you want this company working on your SEO?

An important point to note is that the ellipsis (the three dots … ) at the end of the description indicate that the description was too long to display properly. Don’t let the search engine cut of your page description, keep it within the already mentioned number of characters and you’ll be fine.

Meta Keywords

Although Google no longer appear to give much weight to meta-keywords other search engines like Yahoo! may still look at these.

The HTML meta keyword tag looks like this:

<META name”keywords” content=”meta description, html meta description, html meta description explained”>

Do not go overboard with the amount of keywords you use, a few to a handful per page should be enough.

Keywords

One of the major elements to a website is the keywords that drive search engine traffic to the homepage and interior pages.

Places you can target particular keywords or keyword phrases are in the Meta Description, Meta Keyword, Title Tag, Header and content (body text).

Core keywords are harder to rank for due to having high levels of competition but they also are less targeted.

Example of core keywords:

mortgage

loan

Long tail keywords (keyword phrases)

Keyword phrases are often easier to rank for due to having less competition.

Examples of keyword phrases:

affordable mortgage rates

low monthly repayment loan

You get the idea! The more pages you create targeting particular keywords and keyword phrases the more paths you have leading back to your most important pages, your sales pages.

Your content should contain your keywords in a natural way, remember, you are writing for your human visitors first and the search engines second.

Keyword Research

Keyword research is process of determining what keywords will be the best to target for your web page/s. There are some very powerful keyword research tools on the market that will help you get started:

Google Adwords Keyword Tool (free)

Wordtracker’s Keyword Suggestion Tool (free)

Read this previous post here to discover how to use it Wordtracker’s free tool.

Wordtracker’s Keyword Research Tool (free trial and discount for a yearly subscription)

Keyword Elite 2.0 ($197 – best buy)

Further reading:

Using Google’s Wonder Wheel for Keyword Research

Keyword Misspelling

Content is King

Content is King! You’ve probably already heard this and for good reason, it’s true. By regularly adding content that is optimised to your website, you are increasing the footprint of your website across the search engines. The more avenues you have leading into your sales funnel the better.

A blog is the perfect solution for publishing your ongoing content creations. I recommend having a self-hosted WordPress blog. If you have a business website, let’s say www.foxleymarketingsolutions.com, then you can log into your Hosting account and add a sub-domain specifically for your blog, in this case, www.foxleymarketingsolutoins.com/blog.

Creating great content has the added benefit of being link-worthy, if it is good then people will link to your page from their website. This will give you more exposure and more links pointing to your internal website pages (known as deep linking). This method of attracting deep links will have a more natural and organic look to it from the search engines perspective than if you only have links pointing to your homepage.

To recap, write for your visitors first and the search engines second.

I covered deep linking in greater depth in a previous article, what can Amazon teach webmasters about link building.

URL Canonicalization and the 301 Redirect

Google and other search engines view www.yourdomain.com and yourdomain.com as two different websites, known as URL canonicalization. A 301 redirect tells the search engines that a page has moved permanently (a 302 is a temporary redirect).

I recommend that you forward yourdomain.com to www.yourdomain.com as this is what the majority of Internet users are already familiar with.

The easiest way to set up a 301 redirect is to contact your hosting company and ask them to do this for you. I host my accounts with Host Monster and having a 301 redirect set for a particular URL can be put in place in under five minutes. If your hosting account charges you to do this then maybe it is time to switch to a better hosting company.

With a 301 redirect in place you are avoiding the spread of authority and your inbound link credit being shared across two websites.

A post by Matt Cutts Explains URL Canonicalization and 301 Redirections in greater detail here.

404 Error Pages

Continuing on the 301 redirection theme, if you migrate a website to a new domain or even change the names of your website pages then you will want to be monitoring your 404 error logs (you can find these in your Hosting accounts admin area) to see how they were triggered.

Let’s say I have an indexed page (meaning that it is listed in the search engine results pages):

www.foxleymarketingsolutions.com/seo-service

and then I change the page name (or permalink structure in WordPress) to

www.foxleymarketingsolutions.com/search-engine-optimisation-service

your visitors will now hit a 404 error page because the page has moved. I would then create a 301 redirect rule so that every visitor that comes from www.foxleymarketingsolutions.com/seo-service will now go to www.foxleymarketingsolutions.com/search-engine-optimisation-service without triggering the 404 page.

You can click on the link to see an example of a 404 error page on this site.

If your search visitors land on too many 404 error pages your bounce rates will often increase and your listings in the search engines may begin to decline. You or your SEO Consultant need to be tracking this.

If you are using WordPress (self-hosted) then you can manage 404 and 301 redirects with the plugins you will find here.

Link Health

A really cool way to check your website for broken links is with a free desktop software called Xenu Link Sleuth; you can find the download page here. Try to fix as many of the errors you come across as you can for a better end-user experience,because if you make your visitors happy you will make the search engines happy.

Xenu Link Sleuth will alert of any outgoing links that are now broken. You may have written a post two years ago that linked out to a few websites that have now all become redundant, you’ll need to plug those leaks as soon as you can for optimal website health.

Stick To One Link Structure

When creating your webpages it is good practice to stick to a link structure that will provide conformity across your whole website.

You should also aim to create links that are easier for the search engines to index and read.

Example:

www.foxleymarketingsolutions.com/983/wordpress-seo-plugins/

looks better on the eyes and is also easier to read by the search engines than

www.foxleymarketingsolutions.com/983/wordpressseoplugins/

The ‘wordpress seo plugins’ at the end of the last URL cannot be read by the search engines as seperate words because they are bunched together. Use hyphens for best effect and avoid using the underscore as explained in a post by Matt Cutts that you can read here.

The Title Tag

The title tag could just be the single most important SEO element on your web pages. It is important to use a keyword or keyword phrase to logically name your pages. The screenshot below shows you what the title tag looks like for one of our pages.

The title tag can be found in a HTML doc before the Head tag and looks like this:

<title>Your title here </title>

and below is what the title tag looks like within a HTML document in NVU (a free HTML editor).

Robots.txt File

The robots.txt file is used to give instructions to the search engine bots (the things that visit your website, check your content, look for updates, and index your pages) about your website.

The robots.txt file is placed in your root directory, the same place where your index file (homepage) can be found. You can use the robots.txt file to tell the robots (meta-crawlers) that visit your site not to take any notice of certain directories / files that you specify.

You can find out more by reading the about /robots.txt at www.robotstxt.org.

XML Sitemaps

Sitemaps are a way for a website owner to tell the search engines what pages on the website are available for crawling. It’s also a way to indicate the more important pages of a website.

Google, Yahoo, Bing and Ask all follow the sitemaps protocol and you can read more about this here.

Inbound Link Building

It is important to have an understanding of inbound link building and how it works. The best way to build links is naturally, over time, and at a steady pace. You should also aim to build links to your interior pages as well as your homepage so that this helps with your overall SEO score.

Having thousands of links pointing to your home page does not look as natural as having the same number of links pointing to various pages on your website (another reason why having a blog is a good idea).

If you come across a company that promises to give you number 1 listing on Google through the building of thousands of links, run away! The links you will get will probably be from very poor quality websites and, worse still, link farms.

Another thing to avoid is monthly website submissions to the search engines. Google has the biggest slice of the search engine pie, not to discount other the search engines like Yahoo! and Bing, but do you really think Google need you to submit your website over and over again.

Google will find you, just keep adding content to your website and you will be discovered. If you are paying a company for monthly submissions to the search engines then you really do need to stop, you are wasting your money. You can read more about this here.

Domain Registration

Purchasing a domain is an important purchasing decision when taking your business online. What domain name you end up choosing you’ll want to make sure that it is easy to remember and a doddle to type into a search engine or browser bar.

I also recommend that the standard spelling of words looks more professional and is the more logical word that someone will type in to find your website.

Example:  use phone instead of fone or use toys instead of toyz.

There are exceptions to this rule, like big brick-and-mortar stores that have come online with an already familiar brand name but if you are just starting out then keeping it simple is the way to go.

To find out if a domain is available or to purchase a domain for your business why not try 1and1 as they are seriously affordable and easy to use.

Google Page Rank

Google created page rank as a measure of a websites authority. If you have the Google Browser Toolbar installed you will be able to see a websites page rank. Foxley Marketing Solutions currently has a page rank of 3 which would put us in the emerging authority stakes.

If you are generating inbound links then the best links are going to be from the websites that Google has scored to be authorities and have high page ranks.

A link from a page rank 6 website can count for more than having lots of links from a number of unranked websites. This is why article directories are so popular for link building. If you would like to find out more about article marketing then sign-up to our 7 day mini-course Website Promotional Success.

For more information regarding Page Rank you can read this exhaustive entry on Wikipedia.

Tracking and Analytics

When you’ve got your website indexed and you start getting regular visitors you’ll want to track certain things. You’ll want to know where your visitors come from (referring websites / search engines), where your visitors are going on your website, and where your visitors leave your website.

There are plenty of tracking software on the market and you can get started with Google Analytics which is, amazingly, free.

I use Polaris, a free desktop app that allows you to login to your Google Analytics account from your desktop.

Duplicate Content

Duplicate content gives your website visitors a poor user experience and this can result in poor search engine rankings. If you follow the tips above you shouldn’t have anything to worry about. Be sure that your title tags, your meta description and your page content is different for each of your pages to avoid any duplication.

You can read more about this here.

Content Management System (CMS)

Not all content management systems are built the same, and some are just aweful at creating a well optimised website. If the CMS you use makes it difficult for you to undertake any of the recommendations above then maybe you need to start looking into a new system.

If you purchased a website from a website design company that has their very own content management system, ask them if you can easily incorporate meta descriptions, etc and, if not, will they add that functionality. If they will not, again, it’s time to look somewhere else.

Hosting

Where you host your website is really important for a few reasons. You will want to be able to easily access your admin area, check stats, manage add-on domains, sub-domains, 301 redirects, 404 error pages, and so on.

I use Host Monster for my personal websites for the simple reason it uses cPanel (a very intuitive admin interface), they are affordable, the service is packed with features that will benefit your website, but most importantly, they have an amazing customer support team.

If you website hits a problem can you gain access to a member of staff any time of the day or night, seven days of the week? I can!

Although cPanel is intuitive there is a learning curve involved. If you like to manage the technical side of things for yourself then I recommend the Discover cPanel video training course. Visit the Discover cPanel site to get instant access to the first video for free.

Code and Images

You should make sure that your website is built using web compliant code that is readable by the search engines. You’ll also want to keep tweaking the code to get your load times as fast as possible as this will increase the experience of your users (especially those on a slower connection).

If you have the Firefox browser you can download a really cool add-on called YSlow (by Yahoo!) that will check your website and will alert you to how well your site loads. YSlow will also show you where you can reduce code bloat, how to increase load times and how to decrease the size of your image files so they load quicker and take up less server space (don’t worry, they will still look the same to the user).

You will have to have Firebug installed before you can use YSlow and the newly incorporated Smush It! (used to be available for seperate download).

Act Natural

Lastly, just act natural. Build pages, create wonderful content, make some pages short and sweat and others long and rich. What I’m trying to say is, do not over-optimise your website. You can be too perfect and that just isn’t natural.

I think that about wraps it up for today.

To your success,

Karl Foxley

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