Automated Lead Generation: Make Your Website Work For You!
Have you purchased a website from a company who promised you that ‘your website will make you money while you sleep‘. Now while this is true in some cases, for others, this statement makes a cold chill run down their spine because, even after parting with hundreds (even thousands) of pounds on a new shiney website, they are still yet to generate one web based sale.
Before I discuss this further, I want you to bear with me for a minute or two as I invite you into my private world. I count myself to be very lucky as I run Foxley Marketing Solutions and my many other websites from my home office. This allows me to spend much more time with my family, and with a six-year old daughter, I want to be on hand and actively involved in her day-to-day life.
The summer holiday is coming to an end but in the last few week I’ve been able spend more time on with my family on the many day trips and fun days out while my automated systems work for me.
In the last week alone we went to the cinema to watch a new kid’s film, Shorts. We followed this with a day trip to Matlock Bath, The National Forest Maize Maze in Burton Upon Trent, Staffordshire and, yesterday, we went to the Monkey Forest in Trentham, Staffordshire.
We had some great times and you can see some of our photos below. If you get the chance to visit the places mentioned then I recommend that you do!
Now, back to the main point of this post, automated lead generation. You see, I can spend the day out of the office and come back to an inbox of new leads due to using a dedicated email service provider that captures leads right here on my website.
I use AWeber on this site and it really is a great service. You simply register for an account, complete the step-by-step instructions to setting up your first autoresponder set up (this sends your emails out on your behalf down to the specifications you set such as date and time) and then paste a small piece of code into your website to make the form active.
To give you some examples you can visit our newsletter page or this dedicate lead capture page to see the AWeber forms in action.
It’s all well and good being sold a website by ‘designers’ who tell you that it will make money while you sleep but it isn’t that simple. To make money from any website it needs to have visitors. These visitors need to be able to find your website in the search engines or through alternative traffic generation methods and you need to capture the name and email of those that aren’t ready to buy just yet.
Having a lead capture form on your website will allow you to do this. You can then follow-up with prospects on auto-pilot with your sales messages that you have already set-up in your AWeber account.
You can get access to a whole video series that shows you, step-by-step, how to set-up an AWeber account (plus many other video series covering online marketing) over at Dave’s Online Videos. The membership is really cheap in comparison to information Dave Guindon shares, and you can cancel at anytime making this a zero risk decision.
Another resource that you may find useful is Michael Rasmussen’s Email Promos Exposed that will walk you through the steps to writing emails that sell! Did I mention that this one is free!
If you don’t have a lead capture form on your website already then I recommend you look into getting one today.
You’ll want to make sure your website is optimised to be found by search visitors and (if you are a UK business) you can have one of the team analyse your website for free by filling out the Free Website SEO Health Check form.
If you know you need SEO for your website and you want it done properly then contact us for a no obligation quote.
Be sure to implement a lead capture form as this will help you move one step closer to having a website that does capture leads on autopilot and ‘make you money while you sleep’. 
To your success,
Karl Foxley
P.s. To learn alternative online marketing strategies that move beyond the search engines then try our 7 Day Email Mini Course, Website Promotion Success!
Get an SEO quote for your website: If you are struggling to rank well within the search engines or would simply like the advice of an SEO Consultant then please contact us for a personalised quote and let us help your business soar. You can use our Contact Form or phone us on 0798 802 6719.
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