Site Owners Grab Your Google Sidewiki

Google have been very busy of late and are making changes faster than I’ve ever seen before. Their latest offering is the Google Sidewiki and this is sure to get some people excited with the potential of it’s features while others may see it as an opportunity for abuse by spammers.

If you are unfamiliar with Sidewiki here is what Google say it is:

Google Sidewiki is a browser sidebar that lets you contribute and read information alongside any web page.

So the Sidewiki is a type of commenting system. Well, it’s a bit more than that, it is a way for experts to share their knowledge and skills across the web. People can leave comments to be displayed in the Sidewiki for a particular website / web-page for others to see and add further information to; making this a community tool.

I’ve got ahead of myself, let me quickly walk you through the installation process.

To be able to use Sidewiki you will need a compatible browser and and have the Google Toolbar installed.

Here is the link to Firefox, free to download and has many features you won’t find in other browsers, and here is the link to the Google Toolbar with Sidewiki.

 

After you have successfully installed the toolbar you’ll need to restart your browser. If you’ve been successful you should see the following screen.

 

So why are people excited about the new Sidewiki feature? Well, below you will see a screen-shot taken from our homepage with the Sidewiki open.

The images below shows you what you are greeted with if you have Sidewiki open when you visit Foxley Marketing Solutions.

The next image is a close up of the Sidewiki message I wrote as a greeting to our homepage visitors.

As you can see I have created a custom message that quickly welcomes our visitors, tells them about the site and our search engine optimisation service, and finally, how to grab our RSS feed.

This is an exciting development because, as the site owner (you’ll need to verify your ownership of a website inside Google’s Webmaster Tools), my message stays at the top of the Sidewiki, as mentioned in Google’s documentation.

Returning to the fact that the Sidewiki is a community tool you may be wondering how Google will stop spammers and your competition from adding negative statements in the Sidewiki for your website.

Although I don’t have the answer to this what I do know is that Google say that they will be using multiple signals to score the relevancy and quality of the post plus using user-feedback as a quality score.

“Sidewiki uses a quality algorithm and user ratings to determine the order of the entries that appear in the sidebar for a given page. The entries that are scored as being the most helpful and pertinent are more likely to display.”

Will this stop abuse? I hope so but we will have to wait and see how this works out.

Another great feature of the Sidewiki is, if you leave a quality comment that provides value to the site owner and the community of readers then you increase the chances of your message being shared; that’s right, you will be able to send your favorite entries by email, post to Twitter and / or Facebook.

You will also be able to embed YouTube videos into your comments.

To read more about the features of the Sidewiki and watch a short video click here.

While you are at it, it’s time to grab your Google Profile like I have here.

To your success,

Karl Foxley

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