Karl Foxley Marketing! What Search Terms Are Bringing You Visitors?
The title of this post may suggest that I am going to be talking about myself but in actual fact I want to discuss visitor tracking and monitoring.
I use a few tools to track visitor statistics, such as Google Analytics and StatPress (a Wordpress Plugin).
What I have noticed is that I get visitors coming to this website by typing the following search term ‘Karl Foxley Marketing‘ into Google.
It makes sense to create a page specifically for this search query and give the visitors exactly what they are looking for, so before we continue:
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Returning to the focus of this post, are you tracking the search queries that are bring visitors to your website? If you are not, maybe it is time that you started.
Google Analytics is free, setting-up an account and registering your website can be done in a short space of time, allowing you to have a whole host of statistics at your finger tips.
Inside Google Analytics you can click on the ‘Traffic Sources‘ tab and then ‘Keywords‘ to see how people are finding your website.
Recommendations: You may see keywords and phrases that are very similar that can be grouped, why not create a content page that targets them so that your visitors now have a page that closely matches their search query.
You may see a lot of single search queries that bring visitors to your website, I wouldn’t waste too much time creating content pages for each instance of a search query as it may never be typed in again.
The reason you will want to create content pages to match search queries is simple: if you have too many search queries being met with loosely related content, searchers visiting your site will scan your content and probably leave again as your content will not meet their expectations.
By monitoring what brings searchers to your website you will be able to give them exactly what they want instead of relying on loosely related content pages, this makes the searcher happy and in return makes the search engines happy.
I hope you found this post useful.
To your success,
Karl Foxley
P.s. If you are using Wordpress you can grab the StatPress plugin here.
photo credit: Ivan Walsh
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