In The Pursuit Of “Perfectionism”!
You may remember I recently wrote an article, writing email marketing messages that suck. Well, this article got the attention of Marketing Profs and was kindly picked up and featured on their site; take a look at it here.
You can imagine I was (to put it mildly) pleased about this because, on a personal level, I love the site and read it avidly, and on a professional level, it shows my content and my message matters to some people.
The benefits of having my article mentioned on Marketing Profs had some additional benefits, quite a few extra visitors and some kind people even hit the retweet button at the top of the article.
You are probably wondering what this has to do with ‘the pursuit of perfectionism‘ so let me get to my point.
The article I wrote was about trying to game spam filters by intentionally misspelling words in the email subject line and body text. This encouraged someone to leave me a comment along the lines of:
“If misspellings challenge credibility, Karl might do himself a favor by checking the word ‘flair’.”
Now, I did misspell flair (I used flare by mistake) and I have corrected that now so “thank you” for pointing that out.
My content had a minor error, it was not intended to ‘game’ anything unlike what is happening with how some marketers’ are writing their email marketing campaigns.
Why did this compel someone to leave such a comment?
Maybe the message I was putting out tapped a raw nerve, maybe ‘he’ engages in such email marketing activities and doesn’t know any better, maybe he is on a quest to rid the world of misspellings and feels this to be another personal victory, or maybe he just didn’t get the point!
If you are engaged in content publishing of any kind, and you get any type of buzz, you will get attention. The attention you get will turn some people into fans who grab your RSS feed, retweet your work, add you to their bookmarks, sign-up to your newsletter and may even tell people about your website.
Some people will come and leave again unaffected by your message, neither liking or disliking your work.
Others will feel the need to throw a bit of negativity your way.
I’m not perfect, I make mistakes but I will not let the fear of NOT being perfect stop me from sharing content that is of value to my readers.
There are 101 very successful product launches in the Internet Marketing realm that would never have seen the light-of-day if the product creators had to check everything was ‘perfect’ before sharing their content, sometimes good-enough really is good-enough.
Please do not let the fear of someone’s criticism or negativity stop you from sharing your content.
Making sure your content is 100 percent perfect all the time will slow you down and decrease your productivity, ’so just get it our there’!
To your success,
Karl Foxley
Disclaimer: No words were intentionally misspelled in the making of this article. 
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