The SEO Company | F.M.S » Business Marketing

Automated Lead Generation: Make Your Website Work For You!

Karl Foxley — Wed, 02 Sep 2009 12:56:36 +0000

Have you purchased a website from a company who promised you that ‘your website will make you money while you sleep‘. Now while this is true in some cases, for others, this statement makes a cold chill run down their spine because, even after parting with hundreds (even thousands) of pounds on a new shiney website, they are still yet to generate one web based sale.

Before I discuss this further, I want you to bear with me for a minute or two as I invite you into my private world. I count myself to be very lucky as I run Foxley Marketing Solutions and my many other websites from my home office. This allows me to spend much more time with my family, and with a six-year old daughter, I want to be on hand and actively involved in her day-to-day life.

The summer holiday is coming to an end but in the last few week I’ve been able spend more time on with my family on the many day trips and fun days out while my automated systems work for me.

In the last week alone we went to the cinema to watch a new kid’s film, Shorts. We followed this with a day trip to Matlock Bath, The National Forest Maize Maze in Burton Upon Trent, Staffordshire and, yesterday, we went to the Monkey Forest in Trentham, Staffordshire.

We had some great times and you can see some of our photos below. If you get the chance to visit the places mentioned then I recommend that you do!

Now, back to the main point of this post, automated lead generation. You see, I can spend the day out of the office and come back to an inbox of new leads due to using a dedicated email service provider that captures leads right here on my website.

I use AWeber on this site and it really is a great service. You simply register for an account, complete the step-by-step instructions to setting up your first autoresponder set up (this sends your emails out on your behalf down to the specifications you set such as date and time) and then paste a small piece of code into your website to make the form active.

To give you some examples you can visit our newsletter page or this dedicate lead capture page to see the AWeber forms in action.

It’s all well and good being sold a website by ‘designers’ who tell you that it will make money while you sleep but it isn’t that simple. To make money from any website it needs to have visitors. These visitors need to be able to find your website in the search engines or through alternative traffic generation methods and you need to capture the name and email of those that aren’t ready to buy just yet.

Having a lead capture form on your website will allow you to do this. You can then follow-up with prospects on auto-pilot with your sales messages that you have already set-up in your AWeber account.

You can get access to a whole video series that shows you, step-by-step, how to set-up an AWeber account (plus many other video series covering online marketing) over at Dave’s Online Videos. The membership is really cheap in comparison to information Dave Guindon shares, and you can cancel at anytime making this a zero risk decision.

Another resource that you may find useful is Michael Rasmussen’s Email Promos Exposed that will walk you through the steps to writing emails that sell! Did I mention that this one is free!

If you don’t have a lead capture form on your website already then I recommend you look into getting one today.

You’ll want to make sure your website is optimised to be found by search visitors and (if you are a UK business) you can have one of the team analyse your website for free by filling out the Free Website SEO Health Check form.

If you know you need SEO for your website and you want it done properly then contact us for a no obligation quote.

Be sure to implement a lead capture form as this will help you move one step closer to having a website that does capture leads on autopilot and ‘make you money while you sleep’.

To your success,

Karl Foxley

P.s. To learn alternative online marketing strategies that move beyond the search engines then try our 7 Day Email Mini Course, Website Promotion Success!

Advertising In The Yellow Pages: Stop Wasting Your Businesses Advertising Budget

Karl Foxley — Fri, 19 Jun 2009 10:55:19 +0000

Stop wasting your advertising budget by advertising in the Yellow Pages. Seriously, as a business owner you need to have your finger-on-the-pulse of current trends and spend your advertising budget in the correct areas to maximise your return.

Just take a look at the coverage on Fox News by playing the video below.

This trend will only spread so I urge you to start looking at the Internet as a viable and cost-effective alternative for advertising your business.

Just take a look at how easy it is to have a website up and running.

1. You can grab a domain name from GoDaddy for under £5 for a year.

2. I recommend Host Monster for hosting your website because it is cheap, packed with features and the customer support is simply amazing (all important when you need technical help quickly). This will cost you around £4 a month.

3. You can perform a simple few clicks installation of a website like Foxley Marketing Solutions using Simple Scripts WordPress Installation feature within the cPanel area of Host Monster. If you use this option then you can purchase a top notch professional WordPress Theme from Studio Press for as little as £36.95.

4. If you don’t fancy using the power of a self-hosted blog using WordPress another alternative is to use a dedicated piece of software to custom build your very own website and the perfect tool for this is XSitePro. This software is super powerful and puts you in total control and will cost you around £120.

5. Lastly, your website will start being indexed (listed) in the search engines when you start adding content and receiving visitors. The easiest way to rank highly in the search engines is to target specific keywords for your businesses target market. We other SEO packages that will meet any budget. When you have your website up and running or ready to launch then give us a call on UK 0798 802 6719 for a personalised quote and to discuss your needs.

There are many ways to market your website online that will be much more beneficial and lucrative to your business. Take action today and set up your business website or optimise your existing website for the search engines. You can learn more about online marketing by becoming a newsletter subscriber as you will also get instant access to our Website Promo Success 7 day mini-course.

The recession is the time to really take stock of trends that will grow your business, stop wasting money by purchasing advertising in the Phone Book Directories and get yourself online.

To your success,

Karl Foxley

P.s. You can gain access to a wealth of training materials that will help you grow you business over at one of my favourite resources, Online Biz. The forum is open to the public and you quickly learn a lot about marketing.

Case Study: Boost Promotion Frequency Without Taxing Your List: 5 Steps to Lift Revenue 69%

Karl Foxley — Mon, 11 May 2009 21:59:40 +0000

One of the most important elements that you simply must have in your online business is a email marketing strategy. Whether you use AWeber, iContact.com or Constant Contact you will find something in the article below that will inspire you to take action in your business. The excerpt says:

Discover how a wine marketer increased a weekly email promotion to a daily promotion – boosting its frequency 400% – without upseeting their list.

This is a brilliantly informative article by Marketing Sherpa. Click on the link below to read the full article.

http://www.marketingsherpa.com/article.php?ident=31255

To your success,

Karl Foxley