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Automated Lead Generation: Make Your Website Work For You!

Karl Foxley — Wed, 02 Sep 2009 12:56:36 +0000

Have you purchased a website from a company who promised you that ‘your website will make you money while you sleep‘. Now while this is true in some cases, for others, this statement makes a cold chill run down their spine because, even after parting with hundreds (even thousands) of pounds on a new shiney website, they are still yet to generate one web based sale.

Before I discuss this further, I want you to bear with me for a minute or two as I invite you into my private world. I count myself to be very lucky as I run Foxley Marketing Solutions and my many other websites from my home office. This allows me to spend much more time with my family, and with a six-year old daughter, I want to be on hand and actively involved in her day-to-day life.

The summer holiday is coming to an end but in the last few week I’ve been able spend more time on with my family on the many day trips and fun days out while my automated systems work for me.

In the last week alone we went to the cinema to watch a new kid’s film, Shorts. We followed this with a day trip to Matlock Bath, The National Forest Maize Maze in Burton Upon Trent, Staffordshire and, yesterday, we went to the Monkey Forest in Trentham, Staffordshire.

We had some great times and you can see some of our photos below. If you get the chance to visit the places mentioned then I recommend that you do!

Now, back to the main point of this post, automated lead generation. You see, I can spend the day out of the office and come back to an inbox of new leads due to using a dedicated email service provider that captures leads right here on my website.

I use AWeber on this site and it really is a great service. You simply register for an account, complete the step-by-step instructions to setting up your first autoresponder set up (this sends your emails out on your behalf down to the specifications you set such as date and time) and then paste a small piece of code into your website to make the form active.

To give you some examples you can visit our newsletter page or this dedicate lead capture page to see the AWeber forms in action.

It’s all well and good being sold a website by ‘designers’ who tell you that it will make money while you sleep but it isn’t that simple. To make money from any website it needs to have visitors. These visitors need to be able to find your website in the search engines or through alternative traffic generation methods and you need to capture the name and email of those that aren’t ready to buy just yet.

Having a lead capture form on your website will allow you to do this. You can then follow-up with prospects on auto-pilot with your sales messages that you have already set-up in your AWeber account.

You can get access to a whole video series that shows you, step-by-step, how to set-up an AWeber account (plus many other video series covering online marketing) over at Dave’s Online Videos. The membership is really cheap in comparison to information Dave Guindon shares, and you can cancel at anytime making this a zero risk decision.

Another resource that you may find useful is Michael Rasmussen’s Email Promos Exposed that will walk you through the steps to writing emails that sell! Did I mention that this one is free!

If you don’t have a lead capture form on your website already then I recommend you look into getting one today.

You’ll want to make sure your website is optimised to be found by search visitors and (if you are a UK business) you can have one of the team analyse your website for free by filling out the Free Website SEO Health Check form.

If you know you need SEO for your website and you want it done properly then contact us for a no obligation quote.

Be sure to implement a lead capture form as this will help you move one step closer to having a website that does capture leads on autopilot and ‘make you money while you sleep’.

To your success,

Karl Foxley

P.s. To learn alternative online marketing strategies that move beyond the search engines then try our 7 Day Email Mini Course, Website Promotion Success!

Website Promotion Success: Beyond The Search Engines

Karl Foxley — Tue, 02 Jun 2009 11:25:18 +0000

One of the fundamental practices to online marketing is to have your website optimised for the search engines. What if you site is optimised and already being found? You can move beyond the search engines and add a lot of extra traffic to your website. Alternative marketing strategies are very powerful and you can discover these in our 7-day mini-course ‘Website Promo Success’.

Click on the link below and register for instant access to the course, it’s packed full of information that will benefit your online business.

Website Promo Success

To your success,

Karl Foxley

Do You Need A Business Website?

Karl Foxley — Fri, 15 May 2009 01:02:24 +0000

The answer is a resounding YES!

Just imagine having a member of your team promoting your products 24 hours a day and 7 days a week.

Here are just a few of the benefits to having a website:

a website will take payments while you sleep…
a website will work on bank holidays, school holidays, public holidays and won’t need a day off…
a website will NOT cost much money to set up and maintain…
a website can answer your customer’s questions without you ever having to pick up the phone or answer an email…
a website will (when done correctly) increase your profits and returning customers…
a website can help you build long-lasting relationships with prospects and customers…
and much more…

You don’t need much to get started. You don’t even have to pay a professional design team as you can have optimised sites created on the fly using specially designed software.

What you will need:

A domain name – this will be what people type in to find your website. You can purchase a domain for next-to-nothing from GoDaddy.com. If possible purchase a .com and a .co.uk (if you are in the UK) and redirect the .com to your .co.uk URL.
A hosting account – this will be where you host your newly designed website. I highly recommend Host Monster for the simple reason they have great customer support and CPanel in the admin area (I’ll cover CPanel in a future post but you really need a hosting provider that uses CPanel).
A website design software. X Site Pro allows you to design websites on the fly that are totally customisable. Don’t pay for over-the-top content management systems when you can do it all yourself using X Site Pro. Visit the site and watch the video to see if the software is the best fit for you (it doesn’t cost much in comparison to the CMS systems being promoted by website design companies. X Site Pro can is as easy to edit as a Word document.
Another essential must is to get an account with a dedicated email service provider. You can visit iContact and sign-up to receive a free mini-course all about email marketing. Briefly, you need an ESP so you can put opt-in forms on your website to capture the names and email addresses of your prospects and customers. This will allow you to build relationships through newsletters, updates, tips etc, and you’ll easily increase your profits with a successful email campaign.

You’ll find plenty of step-by-step information on the websites mentioned above making it easy to get started. The only thing you’ll need to know once you’ve got your website online is how to market your business for constant streams of visitors. You can get as head-start by signing up to our mini-course, Website Promo Success, and by optimising your website with our ‘tailored to your business’ SEO.

Be sure to get your website online as this is certainly one way of ensuring your business is adapting to current trends. You’ll be amazed how easy it is to get going.

To your online success,

Karl Foxley